Austin Butler, the renowned Hollywood actor cast as Elvis in the upcoming biopic about the iconic musician, has been appointed as the latest worldwide representative for YSL Beauty, following in the footsteps of Lenny Kravitz (for Y by YSL) and Dua Lipa (for Libre). In his role, Butler will serve as the face of YSL’s fresh fragrance, a product targeted towards a youthful audience, while being a part of the esteemed YSL brand, owned by L’Oréal.
The globally accessible refillable fragrance has a retail price of US$38 and above.
Butler expressed his honor in an Instagram post, stating, “Being chosen as the worldwide representative for MYSLF, the innovative perfume from YSL Beauty.”
MYSLF, the fresh fragrance, combines the scents of bergamot and orange blossom absolute with cozy wood, patchouli, and the tenacious and diffusive musky-woody molecule known as Ambrofix.
MYSLF resides in an elegant obsidian container crafted from upcycled glass and showcases the Yves Saint Laurent Cassandre emblem intricately integrated into the encasing.
Illustrating the fresh Eau de Parfum, YSL Beauty stated, “MYSLF encapsulates your authentic essence, encompassing every sentiment and subtlety. It reinterprets the classical woody fragrance genre by infusing floral accents. A proclamation of contemporary manliness, embracing and honoring your genuine identity.”
According to the full brand copy:
The expression of the man you are, with all your nuances. A statement of modern masculinity, embracing all his facets and emotions. The first YSL BEAUTY woody floral for a contrasted trail of modernity. At first, a fresh & vibrant accord made of bergamot heart from Calabria and vert de bergamot. At heart, a raw & beating orange blossom absolute heart from Tunisia crafted for YSL beauty. At last, a sensual & textured woods accord made of Indonesian patchouli heart and Ambrofix™. A YSL silhouette in a bottle. Sleek. Fluid. A black lacquered monolith in nuances where you can see yourself. At its heart, embedded in the glass, is the iconic YSL Cassandre logotype. My scent, MYSLF.
Butler initially embarked on his acting journey through various television shows catered towards children, such as Nickelodeon’s Unfabulous and Drake and Josh. He has made public appearances alongside Kaia Gerber during prestigious events, and his presence will become increasingly noticeable in the near future.
This fragrance emerges following a project titled Self on YSL, which was curated by Antony Vaccarello (find additional information on ysl.com) and previously overseen by Wong Kar-Wai.
It can be purchased worldwide at department stores, offering Eau de Parfum in flask sizes of 40ml, 60ml, and 100ml. Additionally, a refill bottle is available, containing 150ml of Eau de Parfum.
