Scentmate™ provided by dsm-firmenich represents the pioneering digital perfume company that merges dsm-firmenich’s proficiency in fragrance production with utmost efficiency and simplicity using Artificial Intelligence. This innovative endeavor establishes a fresh operational framework that simplifies the process of crafting fragrances, catering to the requirements of entrepreneurs and small to medium-sized enterprises. It ensures round-the-clock digital accessibility to fragrance craftsmanship and customer focus, presenting unparalleled adaptability in terms of volume and velocity.
Scentmate™, created by dsm-firmenich, emerged victorious at the Digital Beauty Awards during a prestigious ceremony hosted at Casa Milà (La Pedrera) on July 10, 2023 in Barcelona. Over 200 industry leaders and experts were in attendance.
Organized by the Beauty Cluster, the leading Spanish cluster for cosmetics, fragrances, and personal care, the Digital Beauty Awards acknowledges exceptional companies, experts, and endeavors in digitalization and online commerce within Spain.
Scentmate™ has received accolades in three categories: “Top provider of digitalization in the beauty industry,” “Superior digital innovation in beauty,” and “Outstanding digital executive in the field” (its creator and CEO, Alfonso Álvarez-Prieto), while being shortlisted for two additional categories, positioning it as one of the most esteemed participants in this competition.
This validation comes from the primary national accolades for digitalization and online business in the Spanish cosmetics, fragrance, and personal care sector, affirming a venture with a proven track record of two years. A virtual scent company that merges the excellence and expertise of dsm-firmenich with the utilization of AI for custom-made fragrance innovations.
A panel of specialists in digitalization, online commerce, marketing, and beauty industry communication assessed over 300 submissions. The current year’s award presentation took place alongside the second edition of the Digital Beauty Summit—an exclusive platform for exchanging knowledge, experiences, and innovative ideas about e-commerce and digital advancements in the Spanish beauty sector. Alfonso Álvarez-Prieto led the event’s commencement and engaged as a speaker, elucidating the significance of the digital transformation journey for businesses.
